Bad Bunny & Lionel Messi Unveil Groundbreaking Adidas Collaboration: ‘We Hope to Create a Legacy’
In a collaboration that bridges two worlds, global superstar Bad Bunny and soccer legend Lionel Messi have joined forces to create the Bad Bunny x Messi Collection, set to launch on October 26. This collaboration showcases Adidas' innovation and celebrates the golden intersection of sport and music through two iconic shoes: the Adidas Gazelle and the Adidas F50 cleat.
For both Bad Bunny and Messi, the collaboration is deeply personal. In an exclusive interview, Bad Bunny shared his excitement about working with Messi, saying, “That first encounter with Messi was incredible. From the moment we got together, the vibe was good. We talked about our visions and what we wanted to achieve with the collection. Both of us are passionate about what we do, and that shows in every idea we shared.”
The Bad Bunny x Messi collection reimagines Adidas heritage, drawing inspiration from both stars’ distinct styles. The designs of the Adidas Gazelle and F50 cleat blend Bad Bunny’s musical roots with Messi’s legendary status on the field. “We were inspired by a 1949 Adidas shoe that featured the natural brown colors of leather,” Bad Bunny explained, emphasizing the earthy tones and textures that represent both his and Messi’s approach to their respective crafts.
Messi, reflecting on the collaboration, highlighted how music plays a central role in his life. “Music is connected to many aspects of life,” Messi said. “Not only to soccer but also to moments of leisure, to workouts in the gym, to trips while driving. Music is something I like very much, and Bad Bunny is never missing from my playlists.”
A standout moment in the collaboration for Bad Bunny was the seamless exchange of ideas. “Working with someone as iconic as Messi and seeing how we each brought ideas and concepts to the table was truly unique,” he recalled.
One of the key elements of this collaboration is the La Voz de los Fans campaign, where the fans’ voices helped shape the collection. “The fans’ influence has been fundamental in our careers, and this collaboration would not have happened without their passion,” Bad Bunny said, noting that their support has fueled his and Messi’s creative pursuits.
For Messi, the global fan base he’s amassed brings a sense of responsibility. “I am aware that there are a lot of people who follow me, and a lot of kids too. For me, it is a pride and a great responsibility,” Messi shared. “I always tried to be myself, but bearing in mind that there are people who notice me, who follow me and support me every day.”
The Bad Bunny x Messi Collection is more than just a fashion statement; it represents the unity of culture, sport, and music, transcending traditional boundaries. From the signature ‘X’ stripe on the heel to the blue accents inspired by Adidas’ heritage, the designs celebrate both stars’ legacies while inspiring future generations. As Bad Bunny stated, “With Bad Bunny x Messi, we hope to create a legacy that reflects this unique collaboration, inspiring new generations to follow their passions and work hard to achieve their dreams.”
Set to drop online and in select flagship stores, this collaboration marks a new era of artistic synergy between two of the world’s most influential icons. Visit adidas.com/badbunny and adidas.com/lionel_messi for more details.
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